the Internet has dramatically changed the insurance industry's value chain b.) Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. B) Marketing consists mainly of advertising and personal selling. a. FAB Statements. The policyowner of an adjustable life policy wants to increase the death benefit. The Unique selling proposition is sometimes referred to as “product difference.” In rare cases, some products or services have a unique and impressive proposition/benefit. 63) Which of the following statements is true regarding the percentage of sales approach to budgeting? (A) True (B) False (A) True (B) False; Q.2 – Seth will only be charged for advertising when his ad appears in the search results. Since Sears communicates the brand’s durability through advertisement, performance and guarantees, Craftsman is the leading brand of choice for consumers interested in purchasing tools. To answer it in one sentence is something more than ambitious. All of the following statements about the online insurance industry are true except a.) b. 5 What is a key benefit of having an online presence for a business? 7 Which of the following statements is true when it … 2. c. Federal law forbids pharmacies from advertising prescription drug prices. Position : b. According to responsibility accounting, a manager should be held responsible for those items and only those items—that the manager can actually control to … Correct answers: 2 question: Which of the following statements is a benefit of including advertising as part of the promotional mix? a. Which of the following statements about commercial speech is TRUE? A. following offers the best reason why some economists believe that monopolistically competitive markets benefit consumers despite any loss of well-being? Which of the following statements describes the type of information that should be included in this section? Fill in the blank: A _____ is a shortcut to other pages on your site or elsewhere on the web. It is legal to print false or misleading advertising only to benefit government-funded products. Digital media advertising has seen a boost in recent years due … B. Advertising Statements USP (Unique Selling Proposition) Rosser Reeves was the one who invented the term “USP”. Which of the following statements is correct? As chief executive officer of Giant Chemical Corp., Manfred is contemplating acquiring a company that manufactures artificial he art valves and hip joints. Moonburst is a newly-launched brand of energy drinks, one among many other recently introduced competing brands. 8. If money were no object, it would be easy to decide which advertising medium to go with—all of them! The information on what the following is should be included. They are hoping to tap into a new market of commercial tracking devices. III. c. Federal law forbids pharmacies from advertising prescription drug prices. Discounted pricing on your search advertising campaigns Increased likelihood of being discovered through search engines Which of the following statements best describes Sears’ communication program? Which of the following statements about why advertising plays a role in the economy is true? 44) The Zavyr Corporation, a manufacturer of electronics products, is planning to release a new product into the market. D) … To reach his decision, Manfred undertakes a breakeven analysis. Web sites of almost all the major firms provide the ability to obtain an online quote c.) Internet usage has lead to a decline in term-life insurance prices industry wide Definition. Which of the following types of advertising did Pearl Sands Resort use? A) Although consumers may pay a price greater than marginal cost for a product, the product is produced at the minimum average total cost. 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