This collection of Power Point templates is perfect for … An acceleration tool ; An inducement to intermediaries ; Targeted to different parties; 3 Sales Promotion Vehicles Consumer-Oriented Trade-Oriented Samples Contests, dealer incentives Coupons Trade allowances Premiums Point-of-purchase displays Contests/sweepstakes Training programs Refunds/rebates Trade shows Bonus packs Cooperative advertising Price-offs Event marketing 4 Long … sales promotion tools Sales promotions ideas & examples 1. Major business & sales force-promotion tools: Trade shows & conventions Sales contest Specialty advertising References : Kotler Philip, THE FRAMEWORK FOR MARKETING MANAGEMENT, 5th Edd. This enables you to customize your presentation. If there is a discrepancy between what is advertised and the real deal, it will be viewed negatively by the public. Sales promotions can be announced over free channels like social media, email, or your website; or they can be the focal point of your paid advertising campaigns such as with LinkedIn ads or Google Ads. The specific objectives of sales promotion are as follows: Image Source: returnofkings.com. Example: Slide 9 has a “Learn More” CTA button. So basically, these are different tools with purpose of encouraging consumers, dealers as well as the company’s sales force. This is a seven stage process. These tools are unique in their way and directed differently to these three groups. However, purchase decisions are significantly different in B2B markets. It is common during festival season or during off-season … Increase in goodwill :- 16 The repeated uses of sales promotion tools facilitate the consumers to get a special identification of the product as well as of the producer. Retailers and distributors must ensure that any sales promotion that is published should be honest, or … This article is part of a larger series on Sales Management. Sales promotion tends to be thought of as being all promotions apart from advertising, personal selling, and public relations. Sales promotion tools: Distinguished between manufacturer promotions & retailer promotions to consumers. Leave a Reply Click here to cancel reply. Trade-promotion tools: A higher proportion pie is devoted to trade-promotion tools than to consumer promotion, with media advertising capturing the rest. Sales promotion is designed to be used as a short-term tactic to boost sales – it is rarely suitable as a method of building long-term customer loyalty. Sales Promotion Objectives: Increase in Sales Volume, Encourage Repeat Purchase and To Block Competitor Moves Sales Promotion Objectives – Top 7 Objectives: Launch New Products and Increase Trail, Encourage Dealers to Participate in Display and a Few Other Objectives. For example the BOGOF promotion, or Buy One Get One Free. Sales promotion […] The offer consisted of Philips TV, two-in-one, iron, mixer-grinder, and rice cooker at an attractive price. Philips came up with five-in-one offer. A sales plan is a document used to establish sales objectives … You'll always stay ahead of the game. Sales promotion is the process of persuading a potential customer to buy the product. Find the right words to … Sales promotions should be advertised to let the customers know of the special offer. Thirdly, sales promotion is meant to act as a powerful tool of competition. You must be logged in to post a comment. 17 8. Here are some other takeaways from LinkedIn’s sales presentation: Tactic #1: Include one clear call-to-action on your final slide. There are seven different color schemes to choose from. Promotion is an incentive tool used to drive up short term sales. We all wait for the summer/winter clearance sale to finally buy items we’ve spotted but couldn’t afford to buy during the season. To introduce new products or services: Sales promotion is often used to motivate prospective consumers to try new products and services. For instance. Effective sales promotion tools are tailored to presentations at events or trade shows, door-to-door sales, retail sales, direct mail advertising, telemarketing or Internet-based marketing. Sales promotion is a vital bridge or a connecting link between personal selling and advertising. This is a sales promotion tools ppt PowerPoint presentation icon master slide. The Salesforce dashboard is among the most useful tools among sales and marketing professionals. In this section, there are templates with images, diagrams, various charts that will perfectly suit your presentation and make it clear. In this period, the customers can use and test the company’s products and decide for themselves whether the products are useful or not. Almost everybody is known to this … With this many … Customers often look for one of two benefits – reduced prices or greater quantity. Consumer incentives could be samples, coupons, free trial and demonstration. 4. Others include couponing, money-off promotions, competitions, free accessories, introductory offers and so on. In the short run, sales promotion can be regarded as an … Sales promotion tools used for consumer-oriented promotion are – Free Samples: Distributing free samples increases brand awareness and triggers the psychology of ownership where the person chooses the promoted product if he liked the sample. Table: Classification of Promotion Tools employed for Sales Promotion Activities. 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